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Packaging
Methodology
Considering the product, audience, brand, practical requirements, and context in which the packaging will be seen and used.
Bringing brand and product together through thoughtful packaging that balances visual identity, physical form, and the experience of the person holding it.
01
03
Building the visual system across the packaging while balancing hierarchy, brand recognition, information, and shelf presence.
Understand
Design
02
Developing concepts around structure, materials, typography, imagery, and how the design interacts with the physical form.
04
Fine-tuning the design and preparing production-ready artwork with careful attention to dyelines, materials, color, finishes, and print specifications.
Explore
Refine & Prepare
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